Commitment to Guardianship, Conservation and Sustainability

Health, Wellbeing and Safety

Safety will always be at the heart of the way we operate.

Nothing is more important than making sure everyone on our team gets home safely every night. The wellbeing of our people is our clear priority, and we have programmes and systems in place to make sure safe behaviour is embedded in everything we do. We continue to lead the agricultural sector with our health and safety standards.

We farmers love our nature

At Pāmu, we’ve been evolving our knowledge and guardianship of nature for over 135 years. Our reputation as natural innovators is reflected in our commitment to looking out for one another, taking care of our animals, protecting the environment. With a proud heritage of farming, we farm with conviction, hard work and respect.

Natural reflects the fundamentals of how we farm with plentiful sunshine, abundant rain and clean air. It means a commitment to all-grass farming all year round, supported by fresh crops grown by us. We never feed imported ingredients like palm kernel expeller (PKE), synthetic or artificial feed. Our animals are free roaming, and foraging for food in open spaces as nature intended. The way we farm builds on a sense of pride, passion and true belonging that Pāmu people feel for the land, animals and all nature’s forces they work with. We care, we protect, we innovate. It’s our nature.


We take our role as guardians of the land seriously and are leading the way in protecting and enhancing our environment for future generations. The lands and waterways of New Zealand are precious, and we are committed to protecting them. We believe that environmentally sound farming practices create the highest quality natural products. Our whole operation is founded on this belief, with strategies to ensure environmental considerations are an integral part of all steps in the Pāmu journey – from pasture to plate.

Protecting the land

Pāmu has protected more than 10,000 hectares of high-value conservation land under the Queen Elizabeth II National Trust. The areas include bush, wetlands, streams and ponds. We’re continuing to add more covenants to protect high-value conservation land across our farms.

Animal Welfare and Winter Grazing

The strength of our farming systems in New Zealand is outdoor pasture, and controlled pasture management is an important part of this system. Winter cropping includes crops such as swedes, kale, fodder beet and rape.

In 2020 Pāmu committed to reducing grazing on winter crops by 30 percent by June 2023. Now only 4% of our total effective hectares has this status at any one time.

Our focus continues to be on following good management practices to meet Intensive Winter Grazing rules. An important part of our approach is supporting our staff with knowledge and tools. 

Just as our farms adjusted to the elimination of Palm Kernel Extract (PKE) in 2017, we have made changes to significantly reduce the effects of Intensive Winter Grazing. Pāmu has independent verification of the company’s animal welfare practices, including our grazing practices. 

Across all our properties audits take place where Vets check various animal welfare metrics and report up to Pāmu management if any issues are raised. None of our farmers want their animals experiencing prolonged muddy conditions without dry rest areas, but extreme weather events over which we do not have full control can sometimes conspire against even the best laid plans.