SUSTAINABILITY

Natural reflects the fundamentals of how we farm – plentiful sunshine, abundant rain and clean air. It means a commitment to all-grass farming all year round, supported by fresh crops grown by us. We never feed imported ingredients like palm kernel expeller (PKE), synthetic or artificial feed, GMO or antibiotics. Our animals are free-roaming, foraging for food in open spaces as nature intended.

Our people are innovators.

Their flair for clever thinking leads to new ways to bring out the most desirable qualities in our food and fibre products with minimal processing and no need for artificial flavours or additives. With passion, curiosity and fresh thinking, we are transforming the way food and fibre is produced.

We take the lead in forging valuable partnerships from farm to plate.

We connect directly with customers working back from what they want. We work out a way to deliver. The right cut, the best flavour, a stronger staple – or simply the ability to trace our products to their source. Our reputation as natural innovators is reflected in our commitment to looking out for one another, taking care of our animals, protecting the environment and delivering products for our customers with provenance they can trust.

The Pamu Promise is our commitment to guardianship, conservation and sustainability.

Animal Welfare and Winter Grazing

Winter grazing (including wintering on crops) is used in New Zealand pastoral farming systems to ensure animals have access to feed at a time of the year when pasture growth is limited, and pasture management of wetter areas of the farm is challenging, however our animals always have access to feed (such as swedes, kale, fodder beet and rape).

Addressing the impacts of intensive winter grazing (IWG) is an issue that Pāmu continues to be very focused on, and we have made many adjustments over the last few years.  While we still have work to do, IWG of crops is already well below the maximum levels that would require a resource consent under the proposed Fresh Water reforms, with less than 3% of our total land area having IWG status at any one time.

We achieved a 12.5% reduction in winter cropping over the last two years (2018 – 2020), but we can always do better and have committed to make a further 30% reduction in our already low level of IWG by 2023, that will see nil winter crop on many of our properties. Our animals will also benefit from this continuous improvement. 

An important part of our approach to improvement will be supporting our staff with the knowledge and tools to make the changes. We have developed a range of support tools for our staff, including a phone app to help our farm managers make smart choices with respect to paddocks, crop species and grazing. We have made this app available to the wider farming community and are keen to learn more from the experience of other farmers and latest science trials, especially cash crops to reduce areas of bare soil.

It is unrealistic to expect New Zealand farmers to eliminate IWG when the strength of our farming systems is outdoors controlled grazing of pastures. The recent taskforce on IWG chartered a pragmatic way forward for the sector and a link to their recommendation can be found here. 

Just as our farms adjusted to the elimination of Palm Kernel Extract (PKE) in 2017, we are making ongoing changes now to significantly reduce the effects of IWG. Pāmu has independent verification of the company’s animal welfare practices, including our grazing practices. Over the last two years Pāmu have engaged a visionary vet group involving the SPCA, the NZ Vet Association, and leading vets to help guide our care of our animals. Across all our properties audits take place where Vets check various animal welfare metrics and report up to Pāmu management if any issues are raised. None of our farmers want their animals experiencing prolonged muddy conditions without dry rest areas, but extreme weather events over which we do not have full control can sometimes conspire against even the best IWG plans.