Commitment to Guardianship, Conservation and Sustainability

Health, Wellbeing and Safety

Safety will always be at the heart of the way we operate.

Nothing is more important than making sure everyone on our team gets home safely every night. The wellbeing of our people is our clear priority, and we have programmes and systems in place to make sure safe behaviour is embedded in everything we do. We continue to lead the agricultural sector with our health and safety standards.

We farmers love our nature

At Pāmu, we’ve been evolving our knowledge and guardianship of nature for over 135 years. Our reputation as natural innovators is reflected in our commitment to looking out for one another, taking care of our animals, protecting the environment. With a proud heritage of farming, we farm with conviction, hard work and respect.

Natural reflects the fundamentals of how we farm with plentiful sunshine, abundant rain and clean air. It means a commitment to all-grass farming all year round, supported by fresh crops grown by us. We never feed imported ingredients like palm kernel expeller (PKE), synthetic or artificial feed. Our animals are free roaming, and foraging for food in open spaces as nature intended. The way we farm builds on a sense of pride, passion and true belonging that Pāmu people feel for the land, animals and all nature’s forces they work with. We care, we protect, we innovate. It’s our nature.


We take our role as guardians of the land seriously and are leading the way in protecting and enhancing our environment for future generations. The lands and waterways of New Zealand are precious, and we are committed to protecting them. We believe that environmentally sound farming practices create the highest quality natural products. Our whole operation is founded on this belief, with strategies to ensure environmental considerations are an integral part of all steps in the Pāmu journey – from pasture to plate.

Protecting the land

Pāmu has protected more than 10,000 hectares of high-value conservation land under the Queen Elizabeth II National Trust. The areas include bush, wetlands, streams and ponds. We’re continuing to add more covenants to protect high-value conservation land across our farms.