Pāmu: New Zealand's Farmer
Pāmu: New Zealand's Farmer
Our farms are in the lush green lowlands and wide-open high country of New Zealand, stretching from the Far North to the deep South. The air is crisp and fresh, the water pure and the land unspoiled. On these landscapes, our animals roam, feed and thrive freely on a 100% plant diet – free from artificial hormones, antibiotics and supplements.
We recognise our role as guardians of the land and are leading the way in sustainable farming to protect and enhance the environment. Innovation flourishes on our farms as we deliver to the world premium natural food and fibre products – the finest, naturally.
Our farmers take genuine pride in their jobs by caring for the land in traditional ways, truly caring for their animals, staying close to nature and respecting their role as guardians for generations yet to come. Our farmers are the pick of the crop and take pride in delivering the finest natural products to customers worldwide. With a proud heritage of farming, we farm with conviction, hard work and respect.
"I’d come from town, I wasn’t from a farm. I was working on a farm as a uni placement and I was presented with an opportunity to farm. I loved it. The opportunity to manage Rangitaiki Station is a real privilege. This station offers both scale and complexity working with a team of people who are prepared to challenge and be innovative. The agricultural industry is a significant industry with so many different systems and ways of farming – each shaped around utilising the resource in the most sustainable manner."
"Being part of a larger group of farms means Kapiro can work in with the other farms as needed. Our environment here (Northland) adds a whole new dimension to farming… we just love seeing all the wildlife around and the mix of trees for shelter and conservation."
“We treat the farm like our family farm, and it's our home. Farms belong to New Zealand and it is nice to think that one day farmland could be seen in the way national parks are. The next ten years or so are going to be a great time to be farming. Balancing production and environment will take a whole new skill set and attitude change.”
Fresh thinking and pushing the boundaries come naturally. Our reputation as natural innovators is reflected in our flair for clever thinking that leads to new ways to bring out the most desirable qualities in our products with minimal processing and no need for artificial flavours or additives. With passion, curiosity and fresh thinking throughout the product journey, we are transforming the way food and fibre is produced, from the farm to the consumer and every step in between.
All our farm offices will have their internet connection upgraded in 2018 through the Rural Connect Project. Maintaining our administrative systems and technology is important to make sure our business keeps running smoothly. We are upgrading our digital infrastructure to improve the speed and reliability of internet connection to our farms and offices across the country.
We continue to look at modifications to our farm systems that best work with each farm’s natural capital and our people who live on those farms. This starts with a focus on our soils and the surrounding environment to uphold our value of guardianship and conservation.
We use the FarmIQ management software across all our farms. The software enables easy recording and reporting to run farms, and covers analysis and compliance requirements. This platform is playing a significant role in our business today and its use will evolve more widely as the new digital age of agriculture progresses.
With more than 130 years of experience, we know how the unique combination of farming practices, diet, rainfall and sunshine creates the finest-tasting lamb. Pāmu Nature’s Finest lambs thrive on a 100% grass diet, and they grow quickly, producing a tender, sweet, buttery-flavoured lamb with a mild aroma. And with farms across New Zealand, we can supply what is usually a seasonal delicacy, all year round.
Our farms provide ideal conditions to grow New Zealand’s highest-quality wool fibre. New Zealand wool is highly prized and we produce over 2,500 tonnes of high-quality, strong wool fibre used in carpets and fabrics all over the world. We work in close partnership with some of the most high-quality wool distributors and manufacturers.
Our naturally raised beef can be found on tables around the world. We offer premium, hand-selected grass fed prime steer, which is produced from predominantly Angus and Simmental sired cattle. Certified GMO and hormone free, our grass fed beef is a leaner choice and provides the health benefits of good essential fats like omega-3 fatty acids.
Pāmu venison is always popular on the menu. It’s easy to work with, is available fresh year-round and comes with our guarantee of quality and provenance. Every cut is consistent in specification and ﬂavour. Our venison is buttery with a gentle richness, with less fat and more antioxidant vitamins and omega-3 fatty acids than comparable cuts. Pāmu venison is the finest quality lean meat, it delivers fantastic yield with little or no waste.
Our approach to organic farming is setting the standard for premium natural foods that are healthier for consumers and the environment. We take a holistic view towards organic farming, making sure every aspect of our processes meets strict standards; from the fertiliser to the feed. Our organic farms are free of antibiotics, pesticides or synthetic fertilisers. Each of our Pāmu organic farms undergoes a robust certification process to verify credentials. We’re open about how we run things and guarantee the traceability and origin of our products. Exceptionally high quality, absolutely natural and with proven provenance – that’s our promise. We are proud to be a member of Organics Aotearoa New Zealand.
Pāmu has a 30-year history of planting commercial forestry. Through the implementation of Land & Environment Plans across the Pāmu portfolio, the focus since 2010 has seen farming and forestry as complementary land use on many of our properties. Forests have been planted to improve the sustainability of the Pāmu farming properties. In addition, these forests in many instances provide stock shelter, protect the land from erosion and enhance biodiversity and stream water quality.
Our goal for the next ten years (2020–2029) is to get the greatest value from the land whilst ensuring we meet environmental and biodiversity targets. As we implement the Land & Environment Plans we will be planting between 1,000 and 2,000 hectares of commercial forestry a year for the next 10 years, starting in 2021. We will utilise marginal land that is prone to erosion, where we can generate a return, without impacting the profitability of the farm, and we can sequester carbon under the Emissions Trading Scheme (ETS).