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Pāmu today

Pāmu operates across a broad mix of land types and classes. Of the farms we manage, 83 are owned by the company and 27 are leased.

Pāmu is the brand name for Landcorp Farming Limited. We are a State Owned Enterprise and the largest pastoral farmer in Aotearoa New Zealand managing nearly 360,000ha over more than 100 farms.

Large leases include our Wairākei Estate dairy complex between Rotorua and Taupō and the largest station in Aotearoa New Zealand, Molesworth, which we lease from the Department of Conservation.

We provide jobs for 630 permanent staff and over any 12-month period, we care for a total of 1.3 million sheep, deer, and cattle.

Purpose

Our purpose is to enrich our land, our people and the future of food and fibre for Aotearoa New Zealand.

Pāmu exists today to enhance the future of agriculture for generations of New Zealanders, return land under Te Tiriti o Waitangi settlements, and produce a financial return. 

At Pāmu we strive for farming excellence. We are focused on running a profitable and efficient business, with an emphasis on innovating to be a sustainable, safe and responsible employer. 

As well as being profitable, as a State Owned Enterprise, we are expected to be an organisation that exhibits a sense of social responsibility by having regard to the interests of the communities in which we operate. 

Balancing performance and the environment

We aim to nurture and enrich the land on which we farm, balancing performance and the environment. We seek to ensure our farming activities contribute positively to ecosystems and communities while producing high-quality food and fibre.

Using our scales to benefit the wider industry

The scale that Pāmu has enables us to grow and develop our people, drive innovation, and help lead agriculture’s transition to meet the evolving expectations of consumers and society.

Making a difference for Aotearoa New Zealand

Pāmu is making a difference for Aotearoa New Zealand with the development of farm system solutions that meet the challenges of emissions reduction and changing weather patterns.

Pāmu history

In 1886, the Department of Lands and Survey was made responsible for establishing, leasing, and running farms for the New Zealand Government.

As the years went by, our role expanded by creating over 20,000 farms for new farmers so that they, and Aotearoa New Zealand, might prosper.

In 1987, the Department’s farm assets were transferred to a newly established State Owned Enterprise, Landcorp Farming Limited, tasked with transforming the land to enhance its natural capital and produce a financial return for the country.
In 2015, Landcorp Farming Limited was rebranded to Pāmu, which in te reo Māori means ‘to farm’. The brand also reflects the Māori concept of Te Taiao, stewardship of the environment and interconnectedness between earth, sky, water and life.

2023

Cyclone Gabrielle hits 24 Pāmu farms. Seven on the East Coast of the North Island are particularly impacted with major slippage, damage to infrastructure — including roads, tracks and bridges — and significant loss of access into those farms.

2022

Pāmu Board appoints new Chief Executive Officer, Mark Leslie.

2020

New ‘Kiwi Avoidance Training’ in place to ensure dogs don’t harm kiwi on Northland farms.

2019

Pāmu deer milk goes on sale in South Korea in ‘Deerest’ products. Molesworth Homestead is reopened after an extensive rebuild due to the 2016 Kaikoura Earthquake.

2018

Pāmu deer milk wins awards for Innovation and Novel Food and Beverage, while also entering the cosmetic market in South Korea. Pāmu venison continues to impress across Auckland and the USA.

2017

Pāmu Academy launched – a transformative initiative in safety leadership. The Academy is a joint venture with Australian health and safety specialists, Wilson Consulting Group.

2016

Landcorp partnered with Duncan Venison NZ to launch Pāmu Venison domestically, making the product available to exclusive restaurants and the everyday New Zealander.

2015

New look Landcorp logo unveiled and new product brand, Pāmu launched. Landcorp commits to be ‘carbon neutral by 2026’ on land it owns utilising its significant forestry portfolio and areas for potential planting.

2015

Landcorp launches a new product line with the establishment of Spring Sheep Dairy in the central North Island for milking sheep.

2014

A new strategic plan is adopted to extract more value in niche markets for products. A new purpose is also introduced to 'Transform New Zealand Farming'. Landcorp becomes sole owner of livestock genetics business, Focus Genetics.

2013

New CEO Steven Carden is appointed. 'Play it Safe' safety programme is launched across the country and sees a 200% increase in near miss reporting.

2012

Landcorp manages 16 dairy properties in the Central Plateau for overseas company, Shanghai Pengxin Group.

2011

Landcorp becomes a shareholder in FarmIQ, a Primary Growth Partnership, to develop a consumer driven, integrated value chain for red meat. Landcorp forms Focus Genetics, a joint venture company to market sheep, beef and deer genetics.

2009

Bold development practices on the West Coast turn marginal land into strong-performing dairy country. The practices of flipping and humping and hollowing breaks an iron pan preventing drainage and allows free-draining soils.

2010

In 2010, Landcorp registers its 100th conservation covenant with QEII at Dale Farm in Southland. By 2014 the 150th covenant was registered at Mangatoa in Northland, a total of 8,830 ha protected.

2008

Landcorp wins Corporate Conservation Award from Department of Conservation.

2007

“Landcorp has progressed over the past 20 years from a collection of scattered farms into a highly productive, integrated, progressive company, focused on the future.” Bernard Card

2007

The Landcorp Wellington office moves to Allen Street and “Footprints to the Future” is published – Landcorp’s first 20 years. Farms are grouped into clusters, managed by a Farm Business Manager whose role is more business than operational farm management.

2006

Five-year strategic plan builds on changes and improvements since 2001. Broadband communication is extended to all farms. Landcorp begins marketing its genetics to the industry under the brand, Sires of Proven Value.

2005

Landcorp becomes a billion dollar company with assets of $1,027,288. With constraints on farming in the Taupō catchment Landcorp plans to exit several Taupō properties. New lease on Molesworth signed with the Crown.

2004

Moutoa dairy farm complex was flooded after a breach of the Manawatū River spillway. Almost all stock were saved. Over four months the property was completely regrassed, and major reconstruction of houses, dairy sheds, races and fences was undertaken.

2003

Landcorp entered a joint venture with Agriculture New Zealand to train school leavers in livestock farming techniques called the Landcorp Future Farmer programme, which qualifies for NZQA standards.

2002

Landcorp employs dairy staff directly changing from an earlier policy of only having share milkers. Major development expands the dairy programme with the development of new farms in Northland at Sweetwater and on the West Coast at Cape Foulwind and Weka.

2001

Board adopts five-year strategic plan calling for increased productivity and diversification into dairying and deer farming. New CEO Chris Kelly is appointed. Landcorp Estates Ltd incorporated to develop and sell land suitable for higher value use.

2000

Landcorp’s Work Safety programme becomes accredited under the ACC Workplace Safety Management Programme.

1999

Computers were introduced on a number of farms to facilitate reporting, improve communication and cut down on delays inherent in earlier manual systems.

1999

Landcorp’s geneticist, Dr Geoff Nicoll, received the McMeekan Memorial Award from the New Zealand Society of Animal Production for his contribution to animal science in the New Zealand Livestock industry.

1998

Landcorp receives the Sir Arthur Ward Award from the New Zealand Society of Animal Production for the application of science to agriculture.

1998

Landcorp withdrew from the direct marketing of meat as procurement became an issue and better prices being paid to farmers meant that Landcorp’s additional margins were diminishing.

1997

New subsidiary Landcorp Meat Ltd established in Wanganui to package and market beef. The final processing and marketing was carried out by Landcorp.

1997

Development and introduction of FarmPride quality assurance programme on all farms. Showing Landcorp’s commitment to quality and excellence in all aspects of the operation.

1997

A joint investment in a CT scanner to speed up the genetic development of animals in the breeding programmes by improving the accuracy of selections beyond what is possible by only using ultrasound.

1994

Landcorp sells its property companies and farming becomes core business.

1992

The company’s work safe Health and Safety policy initiated. Farming restructures down to four regions – Whangarei, Rotorua, Christchurch and Invercargill, closing several local offices.

1989

Landcorp acquires a small meat processing plant in Christchurch (Dave Graham Processing Ltd). Starts marketing under the Landcorp brand and sells Landcorp branded products in supermarkets.

1987

The business moves from farming Angora goats for mohair production and imports Boer goat genetics as a meat producing animal. This continued until 2005. When business tailed off all remaining goats were sold to local breeders.

1987

Landcorp establishes a genetics unit, producing the largest coordinated animal breeding programme in the southern hemisphere. This led to the development of two new sheep breeds.

1 April 1987

Land Corporation begins operations to handle the Government’s commercial farming and land management operations. It was one of several new organisations to be born out of the restructuring of the former Department of Lands and Survey.

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1 April 1987