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Pāmu welcomes new Associate Director

16 April 2024

Pāmu welcomes Ash-Leigh Campbell as an Associate Director and observer on its board.

Ash-Leigh joined Pāmu in time for its recent monthly board and sub-committee meetings in Palmerston North.

She has a strong agricultural and business background with extensive experience in the dairy sector. This includes her introduction to the dairy sector as a relief milker whilst at high school, through to roles with Ngāi Tahu Farming as a technical farm manager, as well as being a variable order share milking partnership with 860 cows. She has also held roles with New Zealand Young Farmers as the Chairperson and was a board observer with UniMed. Ash-Leigh currently works for agri-tech company Halter in the customer success team.

Acting Board Chair for Pāmu, Nigel Atherfold says: “Growing a diverse range of directors for the future is a great way to ensure continuity and development opportunities for the benefit of both individuals and the wider primary sector.

“The Associate Director role provides those with potential and ambition, the opportunity to participate at a governance level. It also provides boards with exposure to new talent, ideas, and experiences.

“While Pāmu has embraced digital technology to support its operations, sector-wide challenges remain in reducing the need for farmers to enter the same farm data multiple times and securing broad-based farmer uptake. Ash brings a firsthand understanding of how farmers and growers can benefit hugely from digital technologies and data availability for better decision-making on-farm,” Nigel says.

Ash-Leigh says: “I look forward to working through how my experiences can be of benefit to the Pāmu team and make a difference for the agricultural sector in Aotearoa New Zealand.”

In February Pāmu farewelled Libby Tosswill who had been in the associate director role for the past 12 months.

Libby says: “It’s been an incredibly valuable experience, with lots of change and challenges in the sector. I’ve enjoyed observing and participating in the Board’s meetings and visiting farms across the motu, with the highlight being the diversity and scale of the business.”

Contact: Kara Tait, Pāmu Head of Communications and Engagement, 021 240 7827