As a state-owned enterprise, we are expected to be as profitable and efficient as comparable businesses that are not owned by the Crown; a good employer; and an organisation that exhibits a sense of social responsibility by having regard to the interests of the communities in which we operate. These expectations with our purpose shape our strategy and direction.

As a state-owned enterprise, we are entrusted with stewarding a significant portfolio of land and livestock for the benefit of Aotearoa New Zealand.

Operational excellence is the central pillar of our strategy and underpins our focus on profitable, sustainable and high-performing farming systems. It is supported by four strategic choices that grow our people, optimise our land, create value through partnerships, and recognise the role of nature in the long-term success of our business.

Together, these choices help us build a resilient farming business that delivers value for New Zealand today and into the future.

Operational excellence is the central pillar of the Pāmu strategy, underpinning our focus on profitable, sustainable, and high-performing farming systems.

Supported by four enabler strategies:

We develop capable leaders and skilled people, create pathways to farm ownership and career growth, and maintain a strong focus on health, safety and wellbeing.

We use integrated farming systems and strategic land use to improve profitability, sustainability and resilience across our portfolio.

We work with partners across the value chain to create market opportunities, earn premium returns, and meet growing customer expectations for sustainability, animal welfare and product quality.

We recognise the value of nature in our farming systems and work to protect biodiversity, improve environmental outcomes and build climate resilience.

Pāmu is focused on delivering four interlinked outcomes:

Shoulder-to-shoulder – We work together, shoulder-to-shoulder, united as a team to 
ensure each other’s safety and wellbeing; we bring out the best in each other and the communities we work in.

Bold – We are bold in our vision, not afraid of the new; always growing and improving for a sustainable future in farming.

Genuine – We are genuine, always keeping it real, considering our neighbours and our impact; we are easy to engage with and we always deliver what we commit to.

Grounded – We are proud guardians of our land and our animals, and we are grounded in our connections with these; our proactive protection of the environment ensures a prosperous future for now and for generations to come.