Pāmu has appointed technology and product leader Hannah Ross-McAlpine as its new Chief Technology and Digital Officer.
Ross-McAlpine joins Pāmu from MetService, where she is Interim Chief Digital Officer, responsible for its digital strategy and technology roadmap and leading a digital function of around 100 people.
She brings more than a decade of experience across technology, digital products, commercial growth and strategy, with previous senior roles at MetService, Xero and Trade Me.
Pāmu Chief Executive Mark Leslie says the appointment reflects the increasingly important role technology, data and digital capability play in connecting Pāmu people and farms and supporting good business decisions.
“Hannah brings a valuable combination of technology leadership, commercial thinking and product experience. With a strong focus on people and making technology work for those who use it.”
At MetService, Ross-McAlpine’s responsibilities span digital platforms, cloud, data, cyber security, software, infrastructure and digital workplace capabilities, alongside the safe adoption of AI and emerging technologies.
Ross-McAlpine says she is excited by the opportunity to apply that experience within one of New Zealand’s largest farming businesses.
“The vision and purpose of Pāmu greatly resonated with me: the commitment to farming successfully today while caring for future generations. I’m excited about the opportunity to build on the strong digital foundations at Pāmu, to better connect technology with the knowledge and experience of our people. My priority is to create the conditions for our people to do their best work, making everyday tasks easier, supporting confident decisions and delivering better results on farms and across the business.”
Ross-McAlpine succeeds Tammy Lemire, who since 2023 led Pāmu technology, data, AI and, more recently, transformation functions.
Mark Leslie says Lemire has made a significant contribution during an important period for Pāmu.
“Tammy has helped change the way we think about technology and data at Pāmu, moving them from primarily support functions to strategic enablers for our business.
“Under her leadership we have strengthened our digital and data foundations, built our analytics capability, improved connectivity, infrastructure resilience and cyber security, and created greater capacity to invest in AI, data and on-farm technology, championing partnerships and initiatives including Halter and LIFT.
“Hannah inherits a much stronger platform because of that work, and I want to thank Tammy for her leadership, energy and contribution to Pāmu.”
Lemire has also contributed to New Zealand’s agritech and data sector through AgriTechNZ and the AgriData Syndicate and serves as co-chair of FarmIQ Systems Ltd.
Ross-McAlpine starts with Pāmu on Monday 11 January 2027.
What is Pāmu Landcorp Farming Limited
Pāmu is the brand name for Landcorp Farming Limited, a state-owned enterprise with 112 farms from the far north to Southland and Otago. In 2026, the company marked 140 years of farming Crown land and contributing to the development of New Zealand agriculture.
Across its farming systems, Pāmu works with technology and innovation to tackle practical challenges, improve productivity, strengthen resilience, and support better environmental and animal outcomes. Its farms provide the scale and diversity to test new ideas in commercial conditions, learn what works, and support successful approaches to be adopted more widely.
The tools have changed dramatically since 1886, but the principle has not: use the resources and capability of Pāmu to help New Zealand agriculture keep moving forward.
