Pāmu is opening its farm gates this summer, giving the rural sector more opportunities to see how large-scale, multi-system farming is delivering productivity and profitability across the country.

Running from September to February, the Open Farm Days programme spans four regions and a mix of systems — from dairy beef and organics through to red meat and mixed finishing.

Pāmu Chief Executive Mark Leslie says the focus is simple.

“We’re running commercial farms, so everything we do has to deliver. Open Farm Days are about showing, in real terms, how on-farm system decisions translate into productivity and profitability on the ground. That means lifting value from calves, getting more out of pasture, and building systems that can handle pressure, whether that’s climate or cost,” he says.

Across the programme, Pāmu will show the shift to a more disciplined, data‑driven farming model, with a clear focus on profitability and resilience.

Key focus areas this year are dairy beef and reinvestment in nature, both of which are creating new opportunities from existing farming systems.

Pāmu is working towards rearing all non-replacement calves by 2030, turning what was once a low-value outcome into a value-adding part of the business. Supported by genetics, improved calf rearing, and finishing systems, the programme is helping capture more value from every animal born on farm.

The business is also exploring new ways to unlock value from native forests and other natural assets already present on New Zealand farms. Through a new pilot, businesses can invest in the restoration and protection of existing native forests, creating a connection between growers, customers, and nature outcomes that are increasingly valued by markets. While many farms have areas of significant environmental value, they have traditionally generated little direct return. This approach aims to recognise that value while supporting biodiversity, resilience, and long-term farm performance.

There are four showcases putting a different part of that shift on display.

Exeter in the Central North Island focuses on dairy beef and calf rearing, showing how integrated dairy and beef systems are lifting value from every calf.
Cheltenham Downs, Manawatū, combines dairy beef with organic production, running lower-input systems while targeting premium markets.
In mid-Canterbury, the Valetta, Maranon and Mayfield farms bring together dairy, technology and environmental work, including Halter and eco-pond systems.
Dawson Downs in South Otago rounds out the series with a mixed arable, sheep, and beef finishing system.

Mark Leslie says sharing with neighbours, local communities and the wider industry what works and what doesn’t is part of the role Pāmu plays as a State-Owned Enterprise.

“We’ve got scale, a mix of regions and a mix of systems. Our job is to be profitable and test ideas properly and then be open about it, so others can take what’s useful and apply it.”

The wider community engagement programme also includes a biodiversity and planting day at Eyrewell in North Canterbury and a presence with Science for Farmers at regional field days across the country.

Further events are being planned, including field days on LIFT programme farms. LIFT is a five-year, partner-led programme supporting New Zealand sheep and beef farmers to lift profitability, resilience and environmental performance. Led by Pāmu with support from industry partners, the Primary Sector Growth Fund, and farmers, the programme is creating regional demonstration farms to generate trusted, real-world evidence on how virtual fencing enabled farms systems can improve productivity, protect sensitive environments and give farmers more confidence to invest in new ways of managing hill country.

These activities will continue through 2027.

To stay up to date and register for Pāmu Open Day events, click below: