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Cameron Hassall and Alice Wilson

Equity Partners
Mahiwi

Building Equity at Home

For Cameron Hassall and Alice Wilson, the opportunity to become equity partners at Mahiwi Farm with Pāmu is about more than a career move. It's about building a future, and investing in the land and community that shaped them.

Mahiwi is a sheep and beef property west of Wairoa, and the first livestock farm offered under Pāmu equity partnership model. The model enables skilled operators to invest alongside Pāmu, build equity through farm performance, and grow long-term capability in the sector.

Both Cameron and Alice grew up farming locally and share a deep connection to the Wairoa district. Cameron's pathway has spanned boarding school, a Bachelor of Agricultural Science with First Class Honours at Lincoln University, and a wide range of on-farm and agri-services experience, from livestock technician roles with Headwaters NZ through to contracting, shearing, and stock management across the country. Before coming home to Wairoa, Cameron was working as a Stock Manager in Pōrangahau. Directly before taking on this opportunity, he was running a lease block, doing casual work and organising an open shearing run.

Alice has built her career at the intersection of farming and land stewardship. Working as a Catchment Advisor and then Senior Rural Advisor with Hawke's Bay Regional Council, she brings practical expertise in erosion control, environmental planning, and working alongside landowners across northern Hawke's Bay. 

Together, Cameron and Alice are directors of their own farming company, leasing land near Wairoa, which Alice will continue to manage alongside their work at Mahiwi.

Their combined experience has shaped a shared focus on structured, high-performing farm systems. 

"I enjoy getting stuck into a farming business and helping create a system that's efficient and profitable," Cameron says. "Improving grass quality, ewe performance, and lamb and calf weaning weights has been a focus in every role I've had."

Cameron says the Mahiwi equity partnership offered something rare in the sheep and beef sector: a genuine opportunity to grow equity directly on farm. Combined with Mahiwi's proximity to their families, it was a straightforward decision.

"For us, this is about building something real," Alice says. "We want to grow our stake in Mahiwi, improve the farm's performance, and show that this model works, not just for us, but for other young farmers looking for a way into ownership."

The couple see themselves as committed guardians of the land, with strong values around animal welfare, environmental care, and community involvement. Between them, they volunteer regularly at local galas, sports events, fundraisers, and the Wairoa A&P Show, where Alice also serves as Event Manager.

Looking ahead, Cameron and Alice see the Mahiwi partnership as a pathway to scale, security, and opportunity for themselves and their growing family — they are expecting their first child later this year.

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